LEM, a leading global company in electrical measurement for industry and automotive applications is proud to announce the launch of its new group brand identity.
The changes come at an exciting time in LEM’s evolution and coincide with new prospects for the business. “Today is the starting point of a refreshed LEM. Given the changes in our markets, the time is right to improve the visibility of LEM with all of our stakeholders” commented Frank Rehfeld, Chief Executive Officer at LEM
The new group brand identity aims to improve LEM’s visibility and clearly define the LEM story for customers, suppliers, associates and employees.
The logo has been refreshed and includes a tag line which reflects LEM’s “Life, Energy, Motion” strapline.
Finally, Frank Rehfeld, Chief Executive Officer at LEM explained “Electrical sensors are in high demand for renewable energy, reliable energy, distributed energy, energy efficiency, mobility, automation, and digitalization. The time is right to tell our story and give LEM the vibrant dynamic identity it deserves. We will continue to leverage our strengths, our heritage, market leadership, our technical knowledge, a broad portfolio and closeness to our customers. Moreover, in response to our fast-changing industry, and to ensure we keep pace with today’s shorter development and production cycles, we are improving our organization’s agility and speed to market. We are proud of our legacy and positive about the future. We are playing our part in helping our customers and society accelerate the transition to a sustainable future.”
A leading company in electrical measurement, LEM engineers the best solutions for energy and mobility, ensuring that our customers’ systems are optimized, reliable and safe.
Our 1,500 people in over 15 countries transform technology potential into powerful answers. We develop and recruit the best global talent, working at the forefront of mega trends such as renewable energy, mobility, automation and digitization.
With innovative electrical solutions, we are helping our customers and society accelerate the transition to a sustainable future.
Listed on the SIX Swiss Exchange since 1986, the company’s ticker symbol is LEHN.