The conductive ink industry is still in search of the next big thing. Adverse competitive pressures in core volume markets has led most suppliers to seek new nascent opportunities. The prevalent strategy is now to have as broad a product portfolio as possible, seeding multiple nascent markets, garnering as much customer feedback as possible, and establishing value networks early on.
Suppliers also now intensely watch one another, rapidly launching comparable products which results in an erosion of differentiation. This puts suppliers in a bind: one the one hand, they want to keep technologies secret for long to perfect them in-house, but, on the other hand, they must take it to the market early because they crave customer feedback in new markets where neither the figures-of-merit nor customer needs are well known.
Despite all this, the industry has identified multiple emerging applications areas in the 2013-2016 period as it seeks to rejuvenate itself. It is now therefore on the follow-through phase on many fronts. In this article, we will briefly outline the progress in multiple emerging sectors whilst also identifying the latest trendy nascent application areas. Note that the applications are listed in no particular order of importance.
To learn the details about the conductive ink industry including all the latest technologies as well as assessment of more than 24 existing and emerging applications refer to our report on Conductive Ink Markets 2017-2027: Forecasts, Technologies, Players. This report is the most up-to-date version of our authoritative and comprehensive report which has become the industry reference.