Final analysis of the SPS 2024 confirms the relevance of the trade show for the national and international automation industry

In mid-November 2024, 51,291 visitors and 1,114 exhibiting companies came together in the Franconian city of Nuremberg, where, once again, the focus was on smart and digital automation. In a total area covering 125,000 sqm, automation specialists presented a comprehensive range of products, innovations and solutions to a thoroughly satisfied audience.

The trade show is the absolute highlight within the industry. Exhibiting companies, from start-ups to key players, and highly qualified visitors have been meeting here for over 30 years to exchange ideas in person, maintain business relationships and enter into new collaborations. 87% of exhibitors have taken part in SPS more than once, and 94% describe the event as either important or very important to their company.

International participation at a consistently high level

International participation among exhibitors was 40%, slightly higher than in the previous year. Following Germany, the top five exhibitor countries were China, Italy and the USA, with 4th place being shared by Switzerland and Austria. Taiwan, the Netherlands and the United Kingdom came in fifth. There was also an increase in visitors compared to the SPS 2023, with the largest number of international attendees coming from Austria, Italy and Switzerland.

Visitor satisfaction an important indicator for the success of the trade show

A poll among visitors revealed that 92% would attend a future SPS, and 95% would recommend it to colleagues and customers. 91% rated the SPS as either important or very important to their company, and a total of 98% were satisfied or very satisfied with their visit.

Strong demand for specialist information

The figures for the 2024 presentation program clearly show that exchanging know-how plays an important role at the trade show: A total of 5,610 participants attended 172 presentations at the trade show forums. At the four trade show forums, attendees were able to expand their knowledge and find out about current trends and innovations during fascinating presentations, innovative product presentations and practice-oriented podium discussions. 

The analysis we have included provides further detailed information on the structure of our exhibitors and attendees in 2024.

The SPS will be held from 25 - 27 November 2025.

The original Press Relelase
(photo: Copyright Mesago Messe Frankfurt GmbH / Arturo Riva)